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Frequently Asked Questions
How long does it take?
Depending on how competitive your keywords are, it may take six months or more for your website to achieve its targeted ranking. Because competition on the Internet is fierce and ever-changing, some sites will never reach their intended ranking goal. However, we can improve the ranking of a website over time through a methodical, strategic and thematic link building campaign.
Be leery of link building companies that promise to get your website onto page one of search engines’ organic search page in one, three, or even six months. Such concrete promises are quite impossible to achieve, and nine times out of 10 you will end up disappointed.
Can I cheat the “system” and get top ranking quickly and for less money?
Sure…if you want top search engines to ban your site. Like SEO, two camps separate link building practitioners: black-hats and white-hats. Black-hats are those who promise to get your site rank as high as possible, quickly and, at times, for the lowest price. White-hat link builders like us are those who play by the search-engine best-practice books. We focus on delivering high organic rankings for our clients that are legitimate and that search engines embrace. Doing things the right way takes time, just like growing your business takes time, sweat equity and money.
Why does it take six months or more to get my business website where it needs to be on the search engine organic pages?
First, due to the sheer size of the Internet, search engines require time to index your site. Though with more computing power being added daily, top search engines are indexing web pages more rapidly now than ever before. But generally it takes Google, Bing, Yahoo! Search, and Ask about one month to index all the pages on the Internet. When these search engines will index the pages on your website is anyone’s guess.
Besides, legitimate, long-lasting popularity–whether online or offline–takes time to achieve. Picture your favorite celebrity of all time (the one with staying power). Chances are it took him or her a lot of time, effort and money to become who he or she is today. The same applies to link building. It takes time for your site to become an Internet “celebrity” among users and the online talent agencies, better known as Google, Yahoo! Search, Bing, Ask and many others.
These top search engines also have their reputation or “celebrity” status to protect. Their reputation boils down to delivering the most relevant web pages at the top of their search pages. To achieve this, each search engine continuously makes changes to its search-ranking algorithms to weed out the “cheaters” (those who rely on black-hat techniques) and rewards the legitimate top-raking sites (those that rely on white-hat techniques and good, relevant content). In particular, high ranking websites share the following characteristics (in no particular order and not meant to be exhaustive):
- Content — Daily update of content including texts, photos and videos that are relevant and SEO-friendly.
- Search Engine Optimization (SEO) – Well-designed and well-optimized site, text and images from the point of view of consumers and search engine bots; additionally, targeted keywords and domain (URL) name.
- Navigation — Intuitive above-the-fold and footer navigation including your logo, Home, About, Services, FAQ, Contact, Sitemap, Term of Service, Testimonials, Career.
- Social Media — More relationship building. Some would argue this is a specialized form of link building. Since it’s such a huge channel, it deserves to stand on its own.
- Link Building — High quality links from trusted, relevant sites that you have acquired over time.
The art and science of link building: can I do it myself?
Yes, you can. Anyone can build links. In its simplest form, it is nothing more than leading or participating in (building) online conversations–be it through content from your website or comments (including submission) left on others’ websites, blogs, forums, directories and more–that generate high talk value, driving people to voluntarily tell others about it through a link back to your site (link).
What makes link building extremely difficult is the sheer size of the online world. Here are some mind-boggling statistics about the Internet for 2009:
# of websites: 233,636,281
# of Internet users: 1,733,993,741
# of email messages sent daily: 210,000,000,000
# of images uploaded to Flickr.com every day: 3,000,000
# of new Facebook.com accounts added daily: 700,000
The Internet is an enormous haystack, and each website is a microscopic needle.
The trick then is to find relevant conversations to participate in, to locate relevant people and web pages to connect with, or to identify site owners who want to voluntarily connect with you through your website.
As if that is not hard enough, once you are able to do so the search engines need to evaluate how well you’ve made those connections based on an ever-changing criteria (or algorithms), including:
1. Are you using variable anchor text?
2. Are these connections coming from relevant, trustworthy sites?
3. Are you building these connections over time as opposed to all at once through an automated process?
4. Are they coming from sites located across many servers?
5. Are others linking to your site across numerous internal pages besides the home page?
6. Are these links coming from both directory and non-directory sites?
7. Did you have to pay for the link, particularly high PR sites? Is it a reciprocal or one-way link?
Should I Hire a Web Agents Pro’s Link Builder(s)?
If you have the time, know where to search, are intimately familiar with what search engines value (or devalue) and have a system that enables you to build links quickly, WebAgentsPro is not for you.
If you are a link building pro with unlimited resources to take on more clients, then WebAgentsPro is not for you either.
But,
if you do not have the time and the know-how
OR
if you have the know-how but not the time
OR
if you have the know-how and the time but want to grow your link building practice by relying on an affordable, outsourced staff that specializes in link building, contact WebAgentsPro today. It may be the best return-on-your-investment (ROI) of time, money and, quite possibly, your or your clients’ rankings.